The Early 2000s
We saw an excellent opportunity to start a casualwear company when the fashion industry in India changed. We started our journey with a small investment from a job at a jeans store and a 100 square foot office in Mumbai that served as both a warehouse and a creative centre.
Fashion Mavericks
With our striking patterns and vibrant hues, we revolutionised men's fashion by producing unique items like stretch jeans, wrinkle-effect denim, and worn-out jeans. We made denim and cotton joggers and brought club and streetwear to India.
Bold Forever
We’ve grown, but our spirit remains untamed. We stay bold, vibrant, and ever-optimistic, keeping the fire alive. Inspired by culture, travel, amd people, we’ll always push the boundaries. This is us, now and forever.
Vidhi
