We were always clear that if we made the kind of clothes that everyone else made, no clothing retailer would stock us. After all, we weren’t from the big business houses. So why would they. We could only get in if we made something exclusive , comfortable with reasonable pricing .  If we were distinctive from the rest.

 

And boy, were we distinctive! We were the folks who introduced cutting edge fashion for men in India. We took fabric from reknowned fabric houses in india, and washes were done at reputed garment process house and made clothes for men. We made worn out jeans, permanent wrinkle jeans to give the effect of used jeans in which we were sucessful.We used colors that pushed the edge but were not frivolous. We did the bold by introducing club wear and street wear which were hitherto unknown. We were one of the few to make an entire range of jeans in stretch (for men), that was later adopted by many brands later. We were the first ones to introduce the stiching of jeans with 10 number and seven number thread, it goes bit expensive but gives exclusiveness to jeans.  We made joggers from denims and cottons. We continuously put out new designs and did not repeat any. We were unknown mavericks from ghatkopar in Mumbai who had the desire to take on the big boys. Soon we became the edgy casualwear brand picked up by huge number of youths in india. And in a short while we had prescence in many states of india like maharashtra, gujarat, karnataka, madhya pradesh, rajasthan, jharkhand, chattisgarh and many more yet to come in near future. 

 

Over the last few years, we have grown in size and so has our tribe. But our spirit has not changed. We never play in the safe zone. We will never stop being bold. We will always be optimistic and vibrant.  We always kept bull inside us alive. We will always strive to make our inspirational canvas richer through experiences of culture, travel, people and places.

 

This is who we are and will always be.